There are many similarities between marketing and recruitment. The recruiter seeks to "sell" a job to a candidate, while the salesperson sells a product to a customer with marketing support. So, can we imagine mobilizing marketing in support of recruitment?

Trends in HR are ever changing. Every year new trends arise due to the issues that HR face and the discussion around how to solve them. Employee experience is the latest trend taking hold of the HR industry. With companies being faced with the task of creating environments that make people genuinely want to show up to work.

Some of the very best candidates for your position are probably already employed elsewhere. Something that is not very strange. It is unlikely that the best and most qualified talents will sit on the fence to wait very long. But just because the dream candidates work somewhere else doesn't mean you can't make an effort to win them over to you. But be prepared that they are discerning with where they choose.

Recruitment, if it is both brand and tactical marketing: you want to attract interest in the company to a certain target group and also to get action in the same target group. I find no reason why marketers and recruiters should not join forces - on the contrary, here are three reasons why it is worth doing so.

The fact that recruiters and marketers need each other, we have already written. Now we decided to figure out how to recruit a marketing strategy in their work. This time, using IT recruitment as an example.