To find the best candidate, one must have as many applications as possible to choose from. That's how many of us reason. But is the number so important, and what is the optimal number of candidates to receive?

The only way to proactively collect high-quality talent is to build an effective talent database. In addition to engaging top talent, a talent database is a highly effective recruitment tool that can improve the most important recruitment parameters such as time, cost and quality of employment.

In a perfect world, HR and Marketing work closely together in all recruitment processes, and each job announcement results in many well-qualified candidates. Unfortunately, we are not living in a perfect world, and it is rare for the marketing to become involved when recruiting. Fortunately, marketing efforts are not reserved for marketers, but if you are willing to read a little further, I will give you some tips from the inside.