Recruitment marketing refers to the strategies and tactics an organization uses to find, attract, engage and nurture talent before they apply for a job, also called the pre-applicant phase of talent acquisition. In simple terms, recruitment marketing is the practice of promoting the value of working for an employer in order to recruit talent. It is analogous in many ways to corporate marketing and is extremely similar to employer branding except relates to trackable initiatives that drive awareness and conversion of applicants vs someone's impression of working at a company. Of course, others see employer branding as a subset of recruitment marketing, in addition to extending the reach and exposure of career opportunities, building and nurturing candidate relationships through talent communities, and all management of messaging and advertising of talent acquisition efforts.
