Employer Branding

Employer Branding is a long-standing concept that has found momentum in the interconnected world. It is the process of promoting a company, or an organization, as the employer of choice to the desired target group. One which a company needs and wants to attract, recruit and retain.

 

  • Unfortunately, recent social discussions have shown that many employers still have quite a bit to do with successful recruitment communications. In addition to not remembering or understanding job applications, interviewers too often use interrogation tactics instead of interviews.


  • Many are tiringly conscious of building the right CV. I'm writing this sentence because I'm a little jealous because my resume is one that's been created along the way. Some get a CV that shows that they have been at the same workplace throughout their lives, while others have ended up with 10 different employers in 20 years for various reasons. Such a resume scares many who recruit. "We cannot hire this person, he will stop within two years," they would say, then mark the applicant "out of date".


  • Talent banking is an important tool for attracting top professionals to your company. This database makes it easier for you to connect with the talents who care about your product or service. This way, when it comes to hiring, you open the selection process from your bank's already filtered names and thus save time and resources in recruiting.

     

  • For a recruiter, it can be incredibly frustrating when the results are not as expected when you have spent a lot of time and energy developing a solid recruitment strategy. Finally, it is the employees in the company that make up the backbone, and the company will suffer if you are unable to fill in with the right candidates.


Employer Branding

Employer Branding is a long-standing concept that has found momentum in the interconnected world. It is the process of promoting a company, or an organization, as the employer of choice to the desired target group. One which a company needs and wants to attract, recruit and retain.