One of the biggest undertakings in HR is recruitment.
When we think of recruitment and the process it involves we instantly think about the process such as specifications of a particular job, the action of attracting candidates to apply for that job, screening and selection of candidates, hiring the right candidate and the onboarding of those candidates.
These processes are changing and are facing new changes in 2018. What will the next HR trends for 2018?
Candidate experience is closely related to employer branding. The focus of 2017 has mainly been on employer branding as a trend, but candidate experience is just as important. There is no point in building a strong employment brand on the back of a weak candidate experience as it will never be as truly as effective.
Having an awful candidate experience can demolish the great employer brand that you have built through negative experience and candidates more than likely will not recommend their friends or family to apply either.
Importance Of Candidate Experience
The competition for great talent is on the rise. With such a competitive environment companies want to hire the best. Whilst most companies are aware that their employment brand needs to be great most are unaware that a candidate’s experience is just as important and can easily ruin your well-built employer brand by ignoring it.
What job seekers hate about candidate experience
A survey of job seekers by recruiting tools research firm Software Advice found the top causes of a bad candidate experience include:
- Unclear application instructions
- Extremely long application
- Minimal job description
- No confirmation email
- No notice when the position is filled
- Unable to contact a recruiter